There will be a point during which any subtle increment in availability of your product will cause a disproportionate increase in sales. This is because most human beings are bound to follow the same thought patterns when shopping (and going on about their lives).Read More
The number one reaction that I get when I tell my clients how easy it is to launch this type of e-commerce store is: "Ok, Deniero, what's the catch?". That's because a business with no inventory, no warehouse and no office seems.... impossible?Read More
It’s official! The holiday season is here (at least for marketers) and with the increase in demand for most products come fierce competition and cutthroat prices.
As a small business owner and consultant, I have always been fascinated with out-of-the-box strategies to increase visibility and brand recognition.Read More
One of the first objections I get from business owners when we talk about e-commerce is lack of time. Several retailers work until 8 or 9 PM and they are terrified of the idea of working extra hours to fulfill orders and deal with customer service. Does this sound familiar?Read More
One of the biggest hurdles for businesses (especially new or growing businesses) is having a positive cash flow. Cash flow is the lifeblood of a company. Most businesses fail to grow because they spend massive amounts of capital on fixed costs such as warehouse and office rent. These costs will stay the same no matter how many sales your company makes and they can end up draining all your resourcRead More