How to Grow Your Online Business and Live Wherever You Want
Forget about the image of the stressed-out business owner that everyone talks about. Running a business used to be this never-ending hamster wheel ride where you had to trade your personal freedom for control of your own time and resources.
Thankfully in the past few years, things have changed a lot and the majority of people that I work with and that I help, don't want to compromise their lifestyle when building the business they love.
In a nutshell, this is what digital freedom looks like:
1. Offer a service or a product
2. Use the internet to reach an audience worldwide
3. Leverage remote tools and resources to scale your business without the need for an office.
The concept sounds simple but unfortunately many business owners stop at the second point, and they end up being stuck working in their day-to-day business activities, preventing themselves from living the life they always wanted.
Here's a step-by-step to get you from where you are right now, to where you want to be.
1. Write down your process: writing down your process is the first step toward creating a machine you can scale. Your goal is to create a system that can be taken over by your next hire. Once you have a step-by-step process, you can train and monitor your staff. You can step away from your business knowing that when you come back, everything will be fine. It's like building tracks for a train! Start with the following: 1. Hiring questions and expected answers. 2. Training manuals for new hires, 3. Customer service documents (FAQs, onboarding documents etc.) 4. Sales resources for the sales team 5. Internal communication tools
2. Find your remote partners: whether you are looking for a virtual assistant or a company that takes care of order fulfillment, the internet has you covered! If you sell products and you want to delegate the storage and fulfilment of the orders to someone else, just do a quick search for 3PL. Third-party logistics companies can be a great and affordable solution if you are not ready (or simply don't want) to own a warehouse and have a fulfillment team. If you are looking help with admin, customer service, SEO and digital services, sites like UpWork, or Virtual Staff Finder can help you scale your business quickly without breaking the bank.
3. Train your remote team: when you hire your team, you have to make sure that everyone is on the same page. In point one, we talked about having a process written down for this exact reason! It would be impossible to have everyone on the same page without a training guide. When you are starting out, you will be the one doing the training, but as soon as you're business is big enough, hire a project manager and let them do the training for you. Encourage your staff to ask questions when they are not sure about something! This is very important since, in a remote setting, it's hard to know who needs help.
4. Let go of control: this is one of the hardest things to do for a business owner. We just built a business from scratch, and now we have to let someone else run it??? In a nutshell, the answer is: yes! When letting go of control, most people ask themselves questions like: "can I do this better?" or "can I do this faster?". While it may be the case for specific tasks, your goal now is to spend your time on things that make the most impact on your business like finding new clients and partners, creating strategies and dealing with long-term goals. Don't get lost on the day-to-day. You may be decent with Photoshop or Illustrator but let the designer take care of your ads!
5. Monitor your process: Now it's time to close the loop. to make sure that the business is running efficiently and effectively, we need to monitor our team's performance. If you are just starting out, it will be up to you to set up, daily, bi-weekly or weekly emails or calls. However, once your business grows, your goal is to have the project manager take care of this step. What I like to do is to have the project manager email me once per day with the following information:
1. what went right;
2. what we need to work on
3. were there any questions that you couldn't answer?
If you follow these steps, you are on your way to having a business that can thrive while you are anywhere you want. If you have any questions, please email me at email@example.com or contact me here on Instagram @denierob ! I'd love to chat with you and help you figure out your next steps toward success!