How to Build a Business on Your Strengths

OK, you decided that you want to open a business because you value flexibility and you want to be in control of your income. That's the first step toward becoming a business owner, and it's probably the most exciting moment in your professional career. 

It's only a matter of time though until you realize that there are so many things to do when you are running a business and just like at your 9 to 5, there's are a lot of tasks you'd rather not do. 

Owning a business is empowering and exciting, but it can become overwhelming if you don't know yourself well. 

The "New Rich,", "digital nomad" or better yet the "lifestyle entrepreneur" dream is about freedom and happiness, not stress and headaches and to achieve those results, you need to know what makes you happy and what you are good at. 

Once a mentor told me: "your goal is to find out what you excel at and spend 4 to 6 hours working on that." The rest of the day should be spent recharging your mind and your body so that, the day after, you can perform another 4 to 6 hours giving your 100%."

This idea of only working on my strengths was actually in direct contrast with my growth mindset. I always want to learn new skills that I can apply to my business. But I had to make a distinction between learning new skills and continuously performing tasks out of my scope. 

For example, if you are a self-employed graphic designer, you may find useful learning about taxes and finance. After all, you're the owner, and you want to be in control of your money. However, does this mean that you should carve out of your schedule two hours a day to do your bookkeeping and accounting? The answer is likely a big "no!". 

While learning a new skill helps you grain a broader view of your business, your time is best spent owning your craft and aiming at becoming the best in your industry or niche. I am not discounting the importance of proper accounting; in fact, I believe that hiring a good accountant should be a priority especially if you are doubling down on your work and bringing in more revenue. 

Nowadays there's so much competition because the barrier to entry to entrepreneurship is extremely low. Everyone can be a business owner. The only way to stand out is to show up every day and become constantly better at your craft. Those small increments are soon going to add up, and you are going to end up on top. 

If you are not too sure what you are good at, do a few personality tests online and try to understand what makes you happy. One thing is for sure: there are a ton of ways you can make money online, and whether you are a social butterfly or the analytical type, you can find something that will work for you. 

We live in the information age. With a bit of curiosity and some degree of tenacity you can take the future into your own hands and create something special. Don't be the one that will regret not having taken action. That's the only scary outcome. 

If you are still not sure about how to get started, email me at or send me a DM on Instagram. We can talk about your options, and I can help you achieve your goals faster.

Deniero Bartolini