Should You Learn New Skills or Master Your Craft?

As your business grows and you start seeing results, you get that rush that all entrepreneurs are familiar with. You feel on top of the world, and you realize that all that hard work and dedication was indeed worth it. 

It's a great feeling because you instantly see the connection between learning something new and succeeding at it.

Unfortunately, it was only a matter of time until I was applying the same formula to other projects but getting diminishing returns.

Have you ever heard the saying: "the main thing is to keep the main thing the main thing"?. This sentence is, in a nutshell, what took me almost four years and a whole lot of money to learn. 

When we first see success, we can't get enough of it, and the most obvious step is to try to replicate it. When we veer off our course though, we spread ourselves too thin, and we end up slowing down our original successful project. This happens far too often, and if you are looking for sustainable growth in your business, you need to protect your time and your mental "bandwidth." 

Let's say you started making $250 a day in profits selling on Amazon. The first thought that comes to mind is: "if I did this with Amazon, I could make money in so many different ways; after all, all I did was learning a new process and applying it."

Armed with this new conviction, you find yourself clicking on all sorts of courses and videos to see what your next cash cow is going to be.

I should preface this by saying that there's nothing inherently wrong with courses and videos (they're great in fact!), but it's all a matter of timing. 

When you first launch a new venture, you want to dedicate as much time as possible to it until it grows to be self-sustaining. When you plant an apple tree, and you get your first fruit, you can't move on to a different project right away. Your job is to ensure that the first tree grows properly so that it can produce even more trees for you. Only when you have a proper garden, you can harvest and branch out. 

This balancing act is what turns regular business owners into outstanding entrepreneurs. It's a balancing act because you want to learn as much as you can but you don’t want the learning itself be your way to procrastinate.

Next time, you find yourself in front of a course or video of someone sharing their success story, ask yourself these questions:

1. Am I currently working on another project that needs my attention?

2. Does the current project have the potential to bring in more revenue?

3. Will I spread my self too thin if I take on more work?

If the answer to these questions is "yes", you may want to hold off on the new material and double down on what you are currently working on. 

Deniero Bartolini